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About
About Launch Direct, published by Cydney Mar.
Last updated: November 2026Published by Cydney Mar
Launch Direct is published by Cydney Mar, a product development strategist who guides founders from product idea to production-ready product and market launch.
Launch Direct is one of a small number of websites Cydney Mar publishes. It focuses on one angle: founders prioritizing a direct to consumer launch, with DTC strategy, website and fulfillment planning, margin modeling, and paid media basics. Her main website is cydneymar.com.
Why does this site exist?
It exists to help founders with product ideas plan a DTC launch in the right order.
The guidance here comes from Cydney Mar's Concept-to-Reality Pathway. Because Cydney publishes this site, it is not independent. Where it compares options, such as channels or fulfillment methods, it states the criteria used and judges every option on the same ones.
The publisher
Who is Cydney Mar?
Cydney Mar has been designing and building product for more than 45 years. She was an award-winning designer in New York in the late 1970s, designed Cirque du Soleil's first Boutique Collection, and led design for Edwin Jeans in North America.
For 15+ years she sold her own collections on QVC in 8 countries. She has created fashions, jewelry, bath bombs, scented candles, homewares, paper products, car accessories, and her own Cydney Mar Wellness vitamins and supplements. She has been an expert advisor to StartUp Canada and the EDC.
Cydney is a proud Nlaka'pamux woman. Based in Montreal, she runs Cydney Mar Consulting, an Indigenous-owned product development firm, operating under 9324-3566 Quebec Inc., a certified Aboriginal company that is 100% woman owned and operated.
- Experience
- 45+ years in fashion and product
- Global product sales
- $300M+ across retail, TV and DTC
- Live TV
- 800+ hours on QVC, in 8 countries, for 15+ years
- Based in
- Montreal, Canada
Launch paths
Retail, TV, and direct to consumer
This site centers on DTC, but Cydney guides launches through all three channels. Her sales history spans each of them.
TV shopping
Her own collections on QVC TV shopping channels in 8 countries.
Direct to consumer
Website, social media, and her own DTC brand, Cydney Mar Wellness.
Visit Cydney's main website at cydneymar.com, product development strategist for product-based brands.
- Who is Cydney Mar?
- Cydney Mar is a Montreal-based product development strategist with 45+ years in fashion and product and $300M+ in global retail, TV, and DTC sales. She sold her own collections on QVC in 8 countries for 15+ years, designed Cirque du Soleil's first Boutique Collection, led design for Edwin Jeans in North America, and founded Cydney Mar Wellness.
- Who is the Concept-to-Reality Pathway for?
- It is for founders with a product idea who want an expert guide rather than guesswork. That includes people sitting on an idea and unsure how to make it real, founders stuck on a tech pack, sample, factory, or pricing, and anyone preparing a business plan for a grant or funding application.
- Does Cydney Mar work with Indigenous entrepreneurs?
- Yes. Cydney is a proud Nlaka'pamux woman, and her company is a certified Aboriginal company, 100% woman owned and operated in Montreal. For CCIB members she offers a complimentary 60-minute Concept-to-Reality Strategy Session through the TIB program, along with her From Idea to Income workbook.
- How much does Cydney Mar's Concept-to-Reality Pathway cost?
- Prices are not published on Launch Direct or on cydneymar.com. The cost depends on how much support you need, from a strategy session to hands-on product development such as tech packs, sourcing, and costing. The clearest next step is to contact Cydney through cydneymar.com and describe your product, your stage, and your timeline.
- How do I start working with Cydney Mar?
- Use the contact page on cydneymar.com to reach Cydney about your idea or project. Her site also offers strategy calls to talk through your product and how you might work together. Bring a short description of the product, who it is for, and where you are stuck.
Have a product idea? Get an expert guide, not guesswork.
Cydney Mar brings 45+ years of experience and $300M+ in global product sales across retail, TV, and DTC to founders taking a product from idea to launch.